Launched to coincide with World Digestive Health Day (29 May), FRISO’s search for Singapore’s Chief Poop Officers recognises the pivotal role parents play in helping their children achieve good digestive health and nutrient absorption, and kicks off with a contest open to all Singapore families on FRISO’s social media channels.
The Friso Good Poop Advisory Panel, comprising of SOG Consultant Paediatrician Dr. Petrina Wong alongside other guest experts continues advocating good digestion in young children.
They will advocate the importance of good digestion and absorption in children’s overall development, educate parents on understanding food sources.
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Credits: Friso Singapore, theAsianparent, Asia One